Table of Contents

Facebook Standard Post

Gary Ploski Updated by Gary Ploski

The Facebook channel is a standard in all Opals and is updated regularly to best represent the current state of the channel platform. Below are details about the Facebook Standard Post content types and its corresponding specs.

Please contact support if you have questions about Opal's representation of content types for Facebook.

Elements of a Facebook Post

The Opal standard Facebook template consists of four primary elements:

  • Copy
  • Asset
  • Link preview
  • Facebook-Specific Options


The standard Facebook template allows for unlimited text within the copy section of the template. Text can be pasted or typed into the copy field.


The Facebook standard template supports all image file-types supported natively on Facebook. This includes .jpg, .gif, and .png file types.

Tip: Facebook doesn’t support animated GIFs uploaded to the platform natively, so we do not allow for this functionality within the Opal template. However, adding a URL that directs to an animated GIF will automatically pull in the automated GIF via our link-preview functionality.

An unlimited number of images can be included on a Facebook standard post, but only 5 images will appear on the post at a time due to Facebook specific styling.

To activate the link preview functionality within the Opal Facebook template,  simply add a URL by either typing or pasting the link within the copy input.

Once added, the template will automatically generate a link preview just as it would during the publishing process within the Facebook platform. Once activated, the link preview functionality will display all default link image options and a descriptor.

On the right-hand side of the link preview, left and right arrows will allow the user to choose from any of the default images associated with the link.

Below the image, placing your cursor within the text area allows for editing of the default link description.

TIP: Once a link preview is generated, the URL is no longer necessary within the copy section of the  template and can be removed. It should be noted, however, that the best practice to store the original URL within the note section of the content. This allows for easy access during the publishing process. Otherwise, the link can be accessed by “navigating to link” from the “cog” icon.

Clicking the “cog” will also reveal a handful of other useful actions:

  • Go to link: Navigate to the URL that generated the link preview.
  • Re-fetch link preview: Re-render the link preview to return to the default preview.
  • Remove image from link: Not all link previews require an image.
  • Download current asset: Download the image asset from the preview.
  • Add image from the asset library: Add your own asset to the preview.
  • Remove link preview: Remove the link preview after inserting a URL.

Facebook-Specific Options

The most effective content is targeted toward the audience it was designed for, and due to this, Facebook has provided several options for targeting content towards a specific audience.

In Opal, targeting and other Facebook specific options are housed within the Facebook options tab within the Composer.

  • Facebook Targeting - fill in any fields to specify to publishers what audience, if any, the post was intended for.
  • Media buy - If you have a budget for promoting this post, track the dollar amount here.
  • Pin this Content - Select to indicate the content should be pinned.
  • Dark Post - Select to indicate the content should be a dark post.
  • Highlight Content - Select to indicate the content should be highlighted.

Additional Information

Publisher Integration

Facebook content can be delivered to certain publishing platforms, e.g. Khoros and Sprinklr.

How did we do?

Previous | Next