Table of Contents
Updated
by Gary Ploski
This channel is a standard in all Opals and is updated regularly to best represent the current state of the channel platform. Please contact support if you have questions about Opal's representation.
Content Types
- Tweet
- Tweet GIF
- Video
- Promoted Video
- Poll (2 options)
- Poll (up to 4)
- App Card: Basic
- App Card: Image
- Lead Generation
- Live Video
- Website Card:
- Promoted Tweet
- Page Update
- Thread
- Moment
Tweet
- Text - 280 characters
- Asset - Up to 4 images
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

Tweet GIF
- Text - 280 characters
- Asset - Up to 1 animated GIF image
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream
Video
- Text - 280 characters
- Asset - One video
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

Promoted Video
- Text - 280 characters
- Asset - One video
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

Poll (2 options)
- Text - 280 characters
- Poll Option - 25 characters
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
- Poll Length - Select 0-8 days from a dropdown
- Hours - Select 0-23 hours from a dropdown
- Minutes - Select 0-59 minutes from a dropdown
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

Poll (up to 4)
- Text - 280 characters
- Poll Option - 25 characters
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
- Poll Length - Select 0-8 days from a dropdown
- Hours - Select 0-23 hours from a dropdown
- Minutes - Select 0-59 minutes from a dropdown
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

App Card: Basic
- Text - 280 characters
- App Name - Unlimited characters
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
- App URL or ID - Open text field
- Country - Open text field
- Card Name - Open text field
- App Platform - Dropdown list to select Android, iPad only, or iPhone or iPad
- Call to Action -Update the CTA text via the dropdown list by selecting Book, Connect, Open, Order, Play, Shop
- iPhone Deep Link - Open text field
Device Views
- Mobile Single
- Mobile Stream

App Card: Image
- Text - 280 characters
- Asset - 1 image
- App Name - Unlimited characters
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
- App URL or ID - Open text field
- Country - Open text field
- Card Name - Open text field
- App Platform - Dropdown list to select Android, iPad only, or iPhone or iPad
- Call to Action -Update the CTA text via the dropdown list by selecting Book, Connect, Open, Order, Play, Shop
- iPhone Deep Link - Open text field
Device Views
- Mobile Single
- Mobile Stream

Lead Generation
- Text - 140 characters
- Description - Unlimited characters
- Asset - 1 Image
Channel Options
- Call to Action - 20 characters
- Website URL - Open text field
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
- Card Name - Open text field
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

Live Video
- Text - 280 characters
- Asset - One video
- Card Text - Varies by device view
- Desktop Single: 140 characters
- Desktop Stream: 130 characters
- Mobile Single: 40 characters
- Mobile Stream: 35 characters
- Asset Ratio - 16:9 or 1:1
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
- Video Aspect Ratio - Select 9:16 or 1:1 via the dropdown
- Video Source - Specify the source URL
- Location - Specify the location
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

Website Card
- Text - 280 characters
- Headline - 70 characters
- Asset - 1 image or video
- Aspect Ratio - 1.91:1 or 1:1
• Image - all ratios: Fill
• Video - 1.91:1: Fit
• Video - 1:1: Fill
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
- Website URL - Specify the website URL
- Card Name - Specify the card name
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

Promoted Tweet Carousel
- Text - 280 characters
- Link Section - Add unlimited link sections
- Link Section Name - Unlimited characters
- Link Section @ - Unlimited characters
- Link Section Text - 280 characters
- Asset - 1 image or video that will fill the content
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
Device View
- Mobile stream

Page Update
- Name - 20 characters
- Bio - 160 characters
- Location - 30 characters
- Asset - 1 image that will fill the content
- Website - 100 characters
- Theme Color - Unlimited characters for a Hex code
Channel Options
- There are no options available for this content type
Device Views
- Desktop Standard
- Mobile Standard

Retweet
- Text - 280 characters
- Tweet or Opal Content URL - A complete URL, including http:// or https://, is required
- Tweet URL: Generates the live tweet embed code
- Content URL: Generates the content snapshot rendering
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
Device Views
- Desktop Single
- Desktop Stream
- Mobile Single
- Mobile Stream

Threads
- Components - Unlimited components
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
Device Views
- Desktop Stream
- Mobile Stream
Moment
- Title - 160 characters
- Description - 600 characters
- Asset - 1 image
- Subcomponents - Unlimited subcomponents
- Image - 280 characters, up to 4 images
- GIF - 280 characters, up to 1 gif
- Video - 280 characters, up to 1 video
- Link Preview - 280 characters
- Poll - 280 characters (text), 25 characters (poll options)
- Post Options
- Number of Poll Options: 2-4
- Days: number, 0-7
- Hours: number, 0-24
- Minutes: number, 0-60
- Post Options
- Retweet - 280 characters
- Live Tweet - no edit options available
Channel Options
- Dark Post - Indicates the content is not visible to all users
- Pin This Content - Specify the date the content should be pinned
- This Content Has Media Buy - Specify the media buy date and value
Device Views
- Desktop Stream
- Mobile Stream
Additional Information
Truncation
For all content types, text will not be truncated if more than the permitted characters are entered. A warning will appear when too many characters have been entered.