Table of Contents

Digital Ad

The Digital Ad channel is a standard in all Opals and is updated regularly to best represent the current state of the channel platform. Below are details about Digital Ad content types and their corresponding specs.

Please contact support if you have questions about Opal's representation of content types for Digital Ad.

Digital Ad Content Types

  • Web Skyscraper (160x600)
  • Medium Rectangle (300x250)
  • Half Page (300x600)
  • Leaderboard (728x90)
  • Smartphone Static Banner (300x50)
  • Smartphone Static Wide (320x50)

Web Skyscraper (160x600)

  • Text - none
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Ad Position - Specify the location of the ad
  • Budget - Specify the allocated budget
  • Destination URL - Specify the landing page URL

Device Views

  • Desktop Standard

Medium Rectangle (300x250)

  • Text - none
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Ad Position - Specify the location of the ad
  • Budget - Specify the allocated budget
  • Destination URL - Specify the landing page URL

Device Views

  • Desktop Standard

Half Page (300x600)

  • Text - none
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Ad Position - Specify the location of the ad
  • Budget - Specify the allocated budget
  • Destination URL - Specify the landing page URL

Device Views

  • Desktop Standard

Leaderboard (728x90)

  • Text - none
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Ad Position - Specify the location of the ad
  • Budget - Specify the allocated budget
  • Destination URL - Specify the landing page URL

Device Views

  • Desktop Standard

Smartphone Static Banner (300x50)

  • Text - none
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Ad Position - Specify the location of the ad
  • Budget - Specify the allocated budget
  • Destination URL - Specify the landing page URL

Device Views

  • Desktop Standard

Smartphone Static Wide (320x50)

  • Text - none
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Ad Position - Specify the location of the ad
  • Budget - Specify the allocated budget
  • Destination URL - Specify the landing page URL

Device Views

  • Desktop Standard

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