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Export Your Opal Data to CSV

We recently released a new capability that allows you to export your content data to CSV, empowering you to get all kinds of incredible views and insights around the work you're doing in Opal.

Today, we're releasing a brand-new capability that allows you to export your asset data to CSV as well. So now you can head to the Asset Library and see a new "Export to CSV" button at the top right-hand corner. This will allow you to set a few details—like the kinds of assets you'd like to include, and a file name—and generate a CSV of all the relevant data.

Getting your data into a CSV opens up all kinds of powerful new reporting and analysis of your marketing work, but we'll highlight one that's particularly relevant to assets: ROI.

Analyzing Asset ROI

One thing we consistently hear from our customers is how important it is to get more insight into how their assets are being re-purposed across teams, campaigns, and channels. Knowing this helps you understand how effectively you're deploying your budget across campaigns—effectively, understanding the ROI of the assets you're investing in.

By exporting your Opal asset data into a CSV, you can connect the dots on many of these foundational insights. Here's how to get started...

Getting Started

First head to the asset library, generate a CSV with the assets you want to analyze, and open it up when you're finished. Now that you have your spreadsheet, you'll see that for each asset you have a few basic insights right away: for each asset, you can see a count of how many stories and pieces of content that asset was used on. This tells you how often each asset in Opal is being used and re-purposed, so you can determine which are your most-used assets, which geographies are using them, and how often your teams are reusing the assets you’re creating.

Combined with external data like average cost of an asset, you can start to get a realistic picture of how effectively you're leveraging your spend on assets, and which assets are your most valuable. You can even calculate the cost savings that Opal provides your team by promoting the reuse of your expensive assets.

These are a few key ways you can leverage Opal’s new Export to CSV functionality, but ultimately there’s no limit to the number of ways you can parse, visualize, and analyze your Opal data in CSV format—the sky’s the limit.

As always, let us know if you have feedback or thoughts about how we can make this feature even more valuable!

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