Table of Contents

Sprout Social

Erynn Baird Updated by Erynn Baird

The Opal + Sprout Social integration makes it easier to publish content.

Integration Flow

Opal delivers content as a draft after receiving final approval. Someone with Sprout Social access will need to review delivered content before going live via publication.

Deliver Content

When content receives final approval, the following will take place:

  • Content is delivered
    • Copy
    • Assets
    • Asset copy
Important: Moment and Content Notes will not deliver to Sprout.

Create and Deliver Content

  • Create content.
  • Select an integrated account.
  • Select a supported Content Type.
  • Set the delivery time.
  • Add copy and assets.
  • Start workflow with at least one Approval phase.
  • Content must receive Final Approve before the scheduled time in order to deliver to Sprout Social.
Important: Content is delivered as a draft. To publish content, a Sprout Social user will need to login and schedule/publish the delivered content. Delivery is one-time only. Any changes made to the Opal content after delivery will not reflect in Sprout.

After Publication

When content is published, the following will take place:

  • Sprout Social will provide Opal with a live URL.

Supported Content Types

This is the latest list of content types that are currently available. We continue to expand the available supported content types.


  • Standard Post
  • Video


  • Photo
  • Video
  • Reels
  • Carousel
Note: Only multiple image carousels are supported. Content cannot support a mix of photo AND video assets.


  • Standard Post


  • Standard Pin


  • Video

X / Twitter

  • Tweet
  • Video


  • Video
Note: Paid content types are not supported.

Supported Files

All image and video asset types can be delivered. Sprout documentation lists 50MB as file size limitation

Set Up the Integration

To learn more about implementing the Sprout integration and associated costs, contact your Opal Customer Success Manager or Support.

Additional Information

Is Content delivered immediately?

Opal delivers content to Sprout Social every five (5) minutes.

Can labels be delivered?

Yes! Labels will map to Sprout Social tags if they exist in both platforms with the same naming.

Will delivered assets be available in the Sprout Social Library?

Yes. When Opal content is delivered to Sprout Social, content's assets will be added to the Sprout Social Library. If an asset from Opal already exists in the Sprout Social, Sprout Social will reference the existing asset to avoid duplicates. 

Can mapped social accounts, linked Opal workspaces, or Sprout Social brands be changed?

Yes. If you need to update mapped accounts, Opal workspaces, or Sprout Social brands, reach out to Opal support via email at or in Opal via live chat.

What happens if an error occurs?

In the event that Sprout Social cannot receive content from Opal, a red warning message will appear in the Workflow & Delivery tab in Opal. If you’re unsure how to resolve the warning message, please reach out to Support. Please note that troubleshooting integration issues may require communication with Sprout Social support. 

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