Table of Contents

Facebook

Gary Ploski Updated by Gary Ploski

The Facebook channel is a standard in all Opals and is updated regularly to best represent the current state of the channel platform. Below are details about Facebook content types and their corresponding specs.

Please contact support if you have questions about Opal's representation of content types for Facebook.

Facebook Content Types

  • Standard Post
  • Carousel
  • Carousel Ad
  • Image Ad
  • Video
  • Video Ad
  • Event Response Ad
  • Canvas Ad
  • Photo Album Page Update
  • Profile Update
  • Story

Standard Post

  • Text - 63,206 characters
  • Asset - Select up to 80 assets, including animated gifs
  • Truncation - Show truncation or expand text

Channel Options

  • Facebook Targeting - Specify targeting details
    • Age
    • Gender
    • Relationship Status
    • Education Status
    • Interested In
    • Language
    • Location
  • This Content Has Media Buy - Specify if this content has media buy, the value, and start date
  • Pin This Content - Specify if this content should be pinned and the date to be pinned
  • Dark Post - Specify if this content should be a dark post
  • Highlight Content - Specify if this content should be highlighted

Device Views

  • Desktop News Feed
  • Desktop Timeline
  • Mobile Single
  • Text - Unlimited
  • Asset - Select up to 100 assets or videos, including animated gifs
  • Sections - Create up to 10 sections
  • Expanded Carousel - View or hide sections

Section Options

  • Call to Action - Select a pre-defined call to action
  • URL - Unlimited text, http:// or https:// is required

Channel Options

  • Allow Sharing - Specify if sharing is/is not permitted
  • Allow Replies - Specify if replies are/are not permitted

Device View

  • Mobile Single
  • Text - Unlimited
  • Asset - Select up to 100 assets or videos, including animated gifs
  • Sections - Create up to 10 sections
  • Expanded Carousel - View or hide sections

Section Options

  • Call to Action - Select a pre-defined call to action
  • URL - Unlimited text, http:// or https:// is required

Channel Options

  • Allow Sharing - Specify if sharing is/is not permitted
  • Allow Replies - Specify if replies are/are not permitted

Device View

  • Mobile Single

Image Ad

  • Text - 125 characters
  • Link - Valid URL
  • Link Preview -
    • Image - Select or upload an asset, including animated GIFs
    • Title - Unlimited text
    • Description - Unlimited text
  • Truncation - Show truncation or expand text

Channel Options

  • Facebook Targeting - Specify targeting details
    • Age
    • Gender
    • Relationship Status
    • Education Status
    • Interested In
    • Language
    • Location
  • This Content Has Media Buy - Specify if this content has media buy, the value, and start date
  • Pin This Content - Specify if this content should be pinned and the date to be pinned
  • Dark Post - Specify if this content should be a dark post
  • Highlight Content - Specify if this content should be highlighted
  • Call To Action - Select a predefined call to action button

Device Views

  • Desktop News Feed
  • Desktop Right Column
  • Mobile Single

Video

  • Text - Unlimited characters
  • Asset - Select up to 1 video
  • Truncation - Show truncation or expand text

Channel Options

  • Facebook Targeting - Specify targeting details
    • Age
    • Gender
    • Relationship Status
    • Education Status
    • Interested In
    • Language
    • Location
  • This Content Has Media Buy - Specify if this content has media buy, the value, and start date
  • Pin This Content - Specify if this content should be pinned and the date to be pinned
  • Dark Post - Specify if this content should be a dark post
  • Highlight Content - Specify if this content should be highlighted

Device Views

  • Desktop News Feed
  • Desktop Timeline
  • Mobile Single

Video Ad

  • Text - Unlimited characters
  • Asset - Select up to 1 video
  • Headline - Up to 25 characters
  • Link Description - Up to 30 characters
  • Display Link - Unlimited characters

Channel Options

  • Facebook Targeting - Specify targeting details
    • Age
    • Gender
    • Relationship Status
    • Education Status
    • Interested In
    • Language
    • Location
  • This Content Has Media Buy - Specify if this content has media buy, the value, and start date
  • Pin This Content - Specify if this content should be pinned and the date to be pinned
  • Dark Post - Specify if this content should be a dark post
  • Highlight Content - Specify if this content should be highlighted
  • Call To Action - Select a predefined call to action button

Device Views

  • Desktop News Feed
  • Desktop Timeline
  • Mobile Single

Event Response Ad

  • Text - Unlimited characters
  • Asset - Select up to 1 asset, including animated GIF
  • Event Title - Up to 25 characters

Channel Options

  • Facebook Targeting - Specify targeting details
    • Age
    • Gender
    • Relationship Status
    • Education Status
    • Interested In
    • Language
    • Location
  • This Content Has Media Buy - Specify if this content has media buy, the value, and start date
  • Pin This Content - Specify if this content should be pinned and the date to be pinned
  • Dark Post - Specify if this content should be a dark post
  • Highlight Content - Specify if this content should be highlighted
  • Event Time - Set a date and time
  • Event Location - Specify a location

Device Views

  • Desktop News Feed
  • Desktop Right Column
  • Mobile Single

Canvas Ad

  • Text - Up to 140 characters
  • Asset - Select up to 1 asset or video, including animated GIFs
  • Headline - Up to 45 characters
  • Modules - Add unlimited modules

Module Options

  • Asset - Select up to 1 asset, including animated GIFs
  • Module Types - All modules can be reordered by drag and drop
    • Photo - Select up to 1 asset, including animated GIFs
    • Text Block - Up to 500 characters
    • Button - Up to 30 characters
    • Carousel - Select up to 10 assets, including animated GIFs
    • Video - Select up to 1 asset, including animated GIFs
    • Product Set - Specify number of products to display

Channel Options

  • Facebook Targeting - Specify targeting details
    • Age
    • Gender
    • Relationship Status
    • Education Status
    • Interested In
    • Language
    • Location
  • This Content Has Media Buy - Specify if this content has media buy, the value, and start date
  • Pin This Content - Specify if this content should be pinned and the date to be pinned
  • Dark Post - Specify if this content should be a dark post
  • Highlight Content - Specify if this content should be highlighted

Device View

  • Desktop Single

Photo Album

  • Text - Unlimited characters
  • Asset - Select up to 1000 assets, including animated GIFs
  • General Text - Unlimited characters
  • Phone Number - Unlimited characters
  • Email - Unlimited characters
  • Website URL - Unlimited characters
  • Story - Unlimited characters

Channel Options

  • Facebook Targeting - Specify targeting details
    • Age
    • Gender
    • Relationship Status
    • Education Status
    • Interested In
    • Language
    • Location
  • This Content Has Media Buy - Specify if this content has media buy, the value, and start date
  • Pin This Content - Specify if this content should be pinned and the date to be pinned
  • Dark Post - Specify if this content should be a dark post
  • Highlight Content - Specify if this content should be highlighted
  • Event Location - Specify a location

Device Views

  • Desktop Album View
  • Desktop News Feed
  • Desktop Timeline
  • Mobile Album View
  • Mobile Single

Page Update

  • Profile Asset - Select up to 1 asset, including an animated GIF
  • Cover Photo Asset - Select up to 1 asset, including an animated GIF

Channel Options

  • Username - Specify the account username
  • Call To Action - Select a predefined call to action button

Device View

  • Desktop Single

Profile Update

  • Short Description Asset - Up to 155 characters
  • Long Description - Up to 10,000 characters

Device View

  • Desktop Single

Story

  • Text - Unlimited characters
  • Asset - Select up to 1 asset, video, or animated GIF
  • Sections - Add unlimited sections

Section Options

  • Call to Action - Select a pre-defined call to action
  • URL - Unlimited text, http:// or https:// is required

Channel Options

  • Allow Replies - Specify if replies are/are not permitted
  • Allow Sharing - Specify if sharing is/is not permitted

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