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Organize Briefs

Erynn Baird Updated by Erynn Baird

Organize Briefs

Before marketers and communicators can develop assets, copy, and amplification plans, they need a structured strategy. Opal provides a combination of freeform space and scheduling flexibility that allows your team to craft, collaborate, review, and approve briefs before passing the reins over to your creative team.

Watch this quick tutorial to see how.

Some of the benefits of using Opal to create and house briefs:

  • Always keeps the strategy connected to the completed work, ensuring alignment and branding consistency
  • Privately collaborate, plan, and review your strategy in a freeform space before circulating with the broader team and org.
  • Templatize Brief structure to ensure your team always has the relevant details to successfully run your campaign.

How did we do?

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Campaign Planning

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