Table of Contents

LinkedIn

The LinkedIn channel is a standard in all Opals and is updated regularly to best represent the current state of the channel platform. Below are details about LinkedIn content types and their corresponding specs.

Please contact support if you have questions about Opal's representation of content types for LinkedIn.

Content Types

  • Standard Post
  • Video Post
  • Image or Link Ad
  • Video Ad
  • Carousel Ad
  • Asset & Copy
  • Asset

Standard Post

  • Text - 3000 characters
  • Asset - Up to 9 images or animated GIFs or link preview
  • Link Preview - Image, title, and URL
Note: LinkedIn automatically scrapes the image or video cover image and the text from the external link you post. You can customize the image, text, and URL.

Channel Options

  • This Content Has Media Buy - Specify the media buy date and value
  • Pin This Content - Specify the date the content should be pinned

Device Views

  • Desktop News Feed
  • Mobile News Feed

Video Post

  • Text - 3000 characters
  • Asset - Up to 1 video

Channel Options

  • This Content Has Media Buy - Specify the media buy date and value
  • Pin This Content - Specify the date the content should be pinned

Device Views

  • Desktop News Feed
  • Mobile News Feed
  • Text - 600 characters
  • Asset - Up to 1 image or animated GIF or link preview
  • Link Preview - Image, title, and URL
Note: LinkedIn automatically scrapes the image or video cover image and the text from the external link you post. You can customize the image, text, and URL.

Channel Options

  • This Content Has Media Buy - Specify the media buy date and value
  • Pin This Content - Specify the date the content should be pinned
  • Add Follow Button - Specify if the + Follow button should be included

Device Views

  • Desktop News Feed
  • Mobile News Feed

Video Ad

  • Text - 600 characters
  • Description - 70 characters
  • Asset - One video

Channel Options

  • This Content Has Media Buy - Specify the media buy date and value
  • Pin This Content - Specify the date the content should be pinned
  • Add Follow Button - Specify if the + Follow button should be included
  • Destination URL - Specify the call to action URL
  • Call to Action - Select a pre-defined call to action

Device Views

  • Desktop News Feed
  • Mobile News Feed
  • Text - 255 characters
  • Add Link Section - Unlimited
    • Asset - Up to 1 image or animated GIF
    • Text - 45 characters
    • Destination URL - Specify the call to action URL
    • Call to Action - Select a pre-defined call to action

Channel Options

  • This Content Has Media Buy - Specify the media buy date and value
  • Pin This Content - Specify the date the content should be pinned
  • Add Follow Button - Specify if the + Follow button should be included

Device Views

  • Desktop News Feed
  • Mobile News Feed

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