Table of Contents

Paid Media

Erynn Baird Updated by Erynn Baird

Coordinating paid media efforts across multiple teams and documents can be a daunting task. Collaboration with cross-functional teams can add to the complexity. Opal provides a centralized platform to streamline the entire end-to-end process, from planning to execution, thus simplifying the coordination of paid media efforts.

Here are some specific benefits of leveraging Opal for paid media:

  • Visualize paid content across all channels, replacing the traditional Excel documents with a comprehensive view of copy and assets.
  • Manage overall spend in a centralized location.
  • Align media mix, budget, and audience targeting within the same platform.
  • Easily visualize content flighting across all channels using timelines.
  • Use presentations to share content with stakeholders who need visibility.

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Internal Communications

Social Media