Best Practices

External and Internal Comms

Coordinate and develop your internal and external communications with your coworkers and ensure messaging aligns with your brand and engages with your audience.

Erynn Baird
Updated 4 months ago by Erynn Baird

Get Organized

Opal enables your team to work better together. There are a lot of ways that Opal is designed to do this, it all starts with getting foundationally organized.

Gary Ploski
Updated 4 months ago by Gary Ploski

Google Docs and Files

When your collaborators work in Google Docs, Opal makes it easy to bring their work into the fold, so that everyone can see what is planned.

Gary Ploski
Updated 3 months ago by Gary Ploski

Naming Conventions

Using naming conventions, your team can an easy step to organize campaigns and their content by defining a clear naming convention for stories, moments, and content. Opal not only shows you what you and your team are creating, it also makes it easy to find what everyone is working on thanks to filters, labels, and, importantly, keywords. Keywords stand out, even when there's a lot of noise around because they can find a single item, or dozens of items related together.

Gary Ploski
Updated 1 month ago by Gary Ploski

Set Up Your Opal for Success

Opal provides the flexibility to configure and utilize your workspace to best support the way your team works. There are a few key items to consider before configuring your workspace: Organization, Content, and Process

Gary Ploski
Updated 3 months ago by Gary Ploski

Streamline Campaign Development

When it comes to developing new campaigns, technology should speed you up. Read some tips to help you save time building out your next campaign in Opal.

Gary Ploski
Updated 4 months ago by Gary Ploski

Use Cases for Email Teams

There are many ways to use email capabilities. It’s one thing to know about the email content types and their related capabilities, it’s another to use them to create content with your team. Take a look at some email best practices.

Gary Ploski
Updated 4 months ago by Gary Ploski

Using Private & Public Spaces

Access in Opal is unlike any other governance, permissions or workflow systems — user access is based on spaces, not people. This allows for access to be a critical part of a team’s workflow and enables team members to naturally flow in and out of spaces.

Gary Ploski
Updated 4 months ago by Gary Ploski

Desktop App

While Opal is not available as a stand alone desktop App, it is possible to create a shortcut for Opal using Google Chrome.

Gary Ploski
Updated 4 months ago by Gary Ploski

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