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Opal Essentials - Limited User
Opal Quarterly Showcase w/Lauren Scott of Zillow
Opal Quarterly Showcase w/Angelic Crippen of Intermix
Opal Quarterly Showcase w/Kelsey Dahlager of Target
Opal Quarterly Showcase w/Leah Randall of Minted
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Your Marketing Calendar, Now on Mobile
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Polished for a Purpose
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Enhancing Collaboration with Access
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September Campaign Planner Beta Update
Flexible Content Start Dates
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Table of Contents
- All Categories
- Universal Features
- Opal Insights
Opal Insights
Gather analytics about channel distribution and label usage across all content.
Open Opal Insights
- Navigate to “Calendar”.
- Click the "Actions" button.
- Click "View Opal Insights".
Channel Distribution
Channel distribution allows you to understand the percentage breakdown of all content channels and accounts in Opal within a specific date range and filter selection.
To find the channel distribution for a specific data set, follow the below steps:
- Click the the “Show” dropdown located in the top left hand corner.
- Select “Channel Distribution”.
- Choose the date range of content you would like to visualize.
- Specify whether to include private content.
- Filter the content breakdown by label, stories, or approval status.
You'll be presented with a pie chart detailing the percent-breakdown of how many pieces of content were created for any channel.
Breakdown by Accounts
Click a channel in the pie chart to view the account distribution to view the breakdown of accounts represented within a specific channel.
Here, you will be presented with the ratio of content assigned to a specific account to the total number of content within the channel as well as what percentage of all channel content is planned using a specific account.
Label Frequency
Label Frequency allows you to derive how many times any specific label has been used on all content in Opal within a specific date range and filter selection.
To find the frequency that the labels within a specific label set have been used, follow the below steps:
- Click the the “Show” dropdown located in the top left hand corner.
- Select “Label Frequency”.
- Select a label set from the “label set” dropdown selector.
- Choose the date range of content you would like to visualize.
- Specify whether to include private content.
- Filter the label breakdown by channel, story, or approval status.
You'll be presented with a bar graph, each row represents a different label in the selected label set.
Each row allows you to break down the number of times a label has been used within all specified content in three ways.
- Fraction of content in the data set which has been assigned a specific label out of the total number of content that is labeled with any one label in the selected label set.
- Percentage of all content within the data set that has been assigned a label from the selected label set.
- A bar graph that allows for a visual comparison of how many times all labels in the data set have been assigned to any one piece of content within the data set.
Additional Information
Is data available across multiple workspaces?
No. Opal Insights is available for each workspace.
How do filters work?
Filters are inclusive, i.e. additive.