Table of Contents
This channel is a standard in all Opals and is updated regularly to best represent the current state of the channel platform. Please contact support if you have questions about Opal's representation.
Content Types
- Photo
- Video
- Carousel
- Photo Link Ad
- Video Link Ad
- Carousel Link Ad
- Photo App Ad
- Video App Ad
- Carousel App Ad
- Story
- Image or Video Story Ad
- Native Stories Carousel Ad
- Expandable Stories Carousel Ad
- Profile Update
- IGTV
- Reels
Photo
- Text - 2,200 characters
- Asset - Select up to 1 image, including animated gifs
Channel Options
- Filter - Specify the filter that should be used
- Maintain Aspect Ratio - Asset will retain its original proportions
- Location - Unlimited characters
Device Views
- Desktop Single
- Desktop Stream
- Mobile Stream
Video
- Text - 2,200 characters
- Asset - Select up to 1 video
Channel Options
- Filter - Specify the filter that should be used
- Maintain Aspect Ratio - Asset will retain its original proportions
- Location - Unlimited characters
Device Views
- Desktop Single
- Desktop Stream
- Mobile Stream
Carousel
- Text - 2,200 characters
- Asset - Select up to 10 assets, including animated gifs
Channel Options
- Filter - Specify the filter that should be used
- Maintain Aspect Ratio - Asset will retain its original proportions
- Location - Unlimited characters
Device Views
- Mobile Stream
Photo Link Ad
- Text - 2,200 characters
- Asset - Select up to 1 image, including animated gifs
Channel Options
- Call to Action - Specify the call to action text that should be used
- Website URL - Specify the call to action's URL
- Maintain Aspect Ratio - Asset will retain its original proportions
Device Views
- Mobile Stream
Video Link Ad
- Text - 2,200 characters
- Asset - Select up to 1 video, including animated gifs
Channel Options
- Call to Action - Specify the call to action text that should be used
- Website URL - Specify the call to action's URL
- Maintain Aspect Ratio - Asset will retain its original proportions
Device Views
- Mobile Stream
Carousel Link Ad
- Text - 2,200 characters
- Asset - Select up to 10 assets, including animated gifs
Channel Options
- Call to Action - Specify the call to action text that should be used
- Website URL - Specify the call to action's URL
- Maintain Aspect Ratio - Asset will retain its original proportions
Device Views
- Mobile Stream
Photo App Ad
- Text - 2,200 characters
- Asset - Select up to 1 image, including animated gifs
Channel Options
- Call to Action - Specify the call to action text that should be used
- Website URL - Specify the call to action's URL
- Maintain Aspect Ratio - Asset will retain its original proportions
Device Views
- Mobile Stream
Video App Ad
- Text - 2,200 characters
- Asset - Select up to 1 video
Channel Options
- Call to Action - Specify the call to action text that should be used
- Website URL - Specify the call to action's URL
- Maintain Aspect Ratio - Asset will retain its original proportions
Device Views
- Mobile Stream
Carousel App Ad
- Text - 2,200 characters
- Asset - Select up to 10 assets, including animated gifs
Channel Options
- Call to Action - Specify the call to action text that should be used
- Website URL - Specify the call to action's URL
- Maintain Aspect Ratio - Asset will retain its original proportions
Device Views
- Mobile Stream
Story
- Text - Unlimited characters
- Asset - Select up to 1000 assets, including animated gifs
Channel Options
- Allow Sharing - Specify if the story can be shared
- Allow Message Replies - Specify who can reply to to the story
- Call to Action - Specify the call to action text that should be used
- CTA URL # - Add up to 1000 CTA URLs
Device Views
- Mobile Single
Image or Video Story Ad
- Text - Unlimited characters
- Asset - Select up to 1000 assets, including animated gifs
Channel Options
- Allow Sharing - Specify if the story can be shared
- Call to Action - Specify the call to action text that should be used
- CTA URL - Specify the call to action text that should be used
Device Views
- Mobile Single
Native Stories Carousel Ad
- Text - Unlimited characters
- Asset - Select up to 3 assets, including animated gifs
Channel Options
- Allow Sharing - Specify if the story can be shared
- Call to Action - Specify the call to action text that should be used
- CTA URL # - Add up to 1000 CTA URLs
Device Views
- Mobile Single
Expandable Stories Carousel Ad
- Text - Unlimited characters
- Asset - Select up to 10 assets, including animated gifs
Channel Options
- Allow Sharing - Specify if the story can be shared
- Call to Action - Specify the call to action text that should be used
- CTA URL # - Add up to 1000 CTA URLs
Device Views
- Mobile Single
Profile Update
- Category Text - Unlimited characters
- Content Text - 150 characters
- Asset - Select up to 100 assets, including animated gifs
Pro tip - Create a preview of your profile by selecting 9 images to see a full grid layout.
Channel Options
- Location - Specify the location
- Website URL - Specify the URL to appear
Device Views
- Desktop Standard
- Mobile Single
IGTV
- Title - 75 characters
- Asset - Select up to 1 video
Channel Options
- Description - 2,200 characters
- Series Title - 25 characters
- Show Timer Bar - Specify if the timer bar should be displayed
- Show Description - Specify if the description should be displayed
- Button Type - Specify which button should be displayed
Device Views
- Mobile Single
- Mobile Single Profile
- Mobile Single Up Next
- Mobile Stream
Reels
- Text - 2,200 characters
- Asset - Select up to 1 video
- Cover Image - Select up to 1 image
Channel Options
- Reel Length - Specify the length, 15s, 30s, or 60s.
- Clip Speed - Specify the speed, 0.3x, 0.5x, 1x, 2x, 3x, or 4x.
- Effect - Add details about the effect.
- Instagram Collab - Select to display the Instagram collaborator.
- Collab Account Name - Specify the account name of the collaborator.
Device Views
- Mobile Single
- Mobile Single Profile
- Mobile Single Up Next
- Mobile Stream
