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Instagram

Gary Ploski Updated by Gary Ploski

The Instagram channel is a standard in all Opals and is updated regularly to best represent the current state of the channel platform. Below are details about Instagram content types and their corresponding specs.

Please contact support if you have questions about Opal's representation of content types for Instagram.

Instagram Content Types

  • Photo
  • Video
  • Carousel
  • Photo Link Ad
  • Video Link Ad
  • Carousel Link Ad
  • Photo App Ad
  • Video App Ad
  • Carousel App Ad
  • Story
  • Image or Video Story Ad
  • Native Stories Carousel Ad
  • Expandable Stories Carousel Ad
  • Profile Update
  • IGTV
  • Reels

Photo

  • Text - 2,200 characters
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Filter - Specify the filter that should be used
  • Maintain Aspect Ratio - Asset will retain its original proportions
  • Location - Unlimited characters

Device Views

  • Desktop Single
  • Desktop Stream
  • Mobile Stream

Video

  • Text - 2,200 characters
  • Asset - Select up to 1 video

Channel Options

  • Filter - Specify the filter that should be used
  • Maintain Aspect Ratio - Asset will retain its original proportions
  • Location - Unlimited characters

Device Views

  • Desktop Single
  • Desktop Stream
  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 10 assets, including animated gifs

Channel Options

  • Filter - Specify the filter that should be used
  • Maintain Aspect Ratio - Asset will retain its original proportions
  • Location - Unlimited characters

Device Views

  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 1 video, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 10 assets, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream

Photo App Ad

  • Text - 2,200 characters
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream

Video App Ad

  • Text - 2,200 characters
  • Asset - Select up to 1 video

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 10 assets, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream

Story

  • Text - Unlimited characters
  • Asset - Select up to 1000 assets (images, videos, or animated GIFs)
  • Expanded Carousel - View or hide sections

Channel Options

  • Allow Sharing - Specify if the story can be shared
  • Allow Message Replies - Specify who can reply to the story

Device Views

  • Mobile Single

Image or Video Story Ad

  • Text - Unlimited characters
  • Asset - Select up to 1 asset (images, videos, or animated GIFs)

Channel Options

  • Allow Sharing - Specify if the story can be shared
  • Call to Action - Specify the call to action text that should be used
  • CTA URL - Specify a URL up to 1000 characters

Device Views

  • Mobile Single
  • Text - Unlimited characters
  • Asset - Select up to 3 assets (images, videos, or animated GIFs)
  • Expanded Carousel - View or hide sections

Channel Options

  • Allow Sharing - Specify if the story can be shared

Section Options

  • Call to Action - Specify the call to action text that should be used
  • CTA URL # - Specify a URL up to 1000 characters

Device Views

  • Mobile Single
  • Text - Unlimited characters
  • Asset - Select up to 10 (images, videos, or animated gifs)
  • Expanded Carousel - View or hide sections

Channel Options

  • Allow Sharing - Specify if the story can be shared

Section Options

  • Call to Action - Specify the call to action text that should be used
  • CTA URL # - Specify a URL up to 1000 characters

Device Views

  • Mobile Single

Profile Update

  • Category Text - Unlimited characters
  • Content Text - 150 characters
  • Asset - Select up to 100 assets, including animated gifs
Pro tip - Create a preview of your profile by selecting 9 images to see a full grid layout.

Channel Options

  • Location - Specify the location
  • Website URL - Specify the URL to appear

Device Views

  • Desktop Standard
  • Mobile Single

IGTV

  • Title - 75 characters
  • Asset - Select up to 1 video

Channel Options

  • Description - 2,200 characters
  • Series Title - 25 characters
  • Show Timer Bar - Specify if the timer bar should be displayed
  • Show Description - Specify if the description should be displayed
  • Button Type - Specify which button should be displayed

Device Views

  • Mobile Single
  • Mobile Single Profile
  • Mobile Single Up Next
  • Mobile Stream

Reels

  • Text - 2,200 characters
  • Asset - Select up to 1 video
  • Cover Image - Select up to 1 image

Channel Options

  • Reel Length - Specify the length, 15s, 30s, or 60s.
  • Clip Speed - Specify the speed, 0.3x, 0.5x, 1x, 2x, 3x, or 4x.
  • Effect - Add details about the effect.
  • Instagram Collab - Select to display the Instagram collaborator.
  • Collab Account Name - Specify the account name of the collaborator.

Device Views

  • Mobile Single
  • Mobile Single Profile
  • Mobile Single Up Next
  • Mobile Stream

Additional Information

Can I tag or specify the location on an Instagram Story?

No. At this time, tagging and specifying a location cannot be added to content.

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