Table of Contents

Instagram

Gary Ploski Updated by Gary Ploski

This channel is a standard in all Opals and is updated regularly to best represent the current state of the channel platform. Please contact support if you have questions about Opal's representation.

Content Types

  • Photo
  • Video
  • Carousel
  • Photo Link Ad
  • Video Link Ad
  • Carousel Link Ad
  • Photo App Ad
  • Video App Ad
  • Carousel App Ad
  • Story
  • Image or Video Story Ad
  • Native Stories Carousel Ad
  • Expandable Stories Carousel Ad
  • Profile Update
  • IGTV
  • Reels

Photo

  • Text - 2,200 characters
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Filter - Specify the filter that should be used
  • Maintain Aspect Ratio - Asset will retain its original proportions
  • Location - Unlimited characters

Device Views

  • Desktop Single
  • Desktop Stream
  • Mobile Stream

Video

  • Text - 2,200 characters
  • Asset - Select up to 1 video

Channel Options

  • Filter - Specify the filter that should be used
  • Maintain Aspect Ratio - Asset will retain its original proportions
  • Location - Unlimited characters

Device Views

  • Desktop Single
  • Desktop Stream
  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 10 assets, including animated gifs

Channel Options

  • Filter - Specify the filter that should be used
  • Maintain Aspect Ratio - Asset will retain its original proportions
  • Location - Unlimited characters

Device Views

  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 1 video, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 10 assets, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream

Photo App Ad

  • Text - 2,200 characters
  • Asset - Select up to 1 image, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream

Video App Ad

  • Text - 2,200 characters
  • Asset - Select up to 1 video

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream
  • Text - 2,200 characters
  • Asset - Select up to 10 assets, including animated gifs

Channel Options

  • Call to Action - Specify the call to action text that should be used
  • Website URL - Specify the call to action's URL
  • Maintain Aspect Ratio - Asset will retain its original proportions

Device Views

  • Mobile Stream

Story

  • Text - Unlimited characters
  • Asset - Select up to 1000 assets, including animated gifs

Channel Options

  • Allow Sharing - Specify if the story can be shared
  • Allow Message Replies - Specify who can reply to to the story
  • Call to Action - Specify the call to action text that should be used
  • CTA URL # - Add up to 1000 CTA URLs

Device Views

  • Mobile Single

Image or Video Story Ad

  • Text - Unlimited characters
  • Asset - Select up to 1000 assets, including animated gifs

Channel Options

  • Allow Sharing - Specify if the story can be shared
  • Call to Action - Specify the call to action text that should be used
  • CTA URL - Specify the call to action text that should be used

Device Views

  • Mobile Single
  • Text - Unlimited characters
  • Asset - Select up to 3 assets, including animated gifs

Channel Options

  • Allow Sharing - Specify if the story can be shared
  • Call to Action - Specify the call to action text that should be used
  • CTA URL # - Add up to 1000 CTA URLs

Device Views

  • Mobile Single
  • Text - Unlimited characters
  • Asset - Select up to 10 assets, including animated gifs

Channel Options

  • Allow Sharing - Specify if the story can be shared
  • Call to Action - Specify the call to action text that should be used
  • CTA URL # - Add up to 1000 CTA URLs

Device Views

  • Mobile Single

Profile Update

  • Category Text - Unlimited characters
  • Content Text - 150 characters
  • Asset - Select up to 100 assets, including animated gifs
Pro tip - Create a preview of your profile by selecting 9 images to see a full grid layout.

Channel Options

  • Location - Specify the location
  • Website URL - Specify the URL to appear

Device Views

  • Desktop Standard
  • Mobile Single

IGTV

  • Title - 75 characters
  • Asset - Select up to 1 video

Channel Options

  • Description - 2,200 characters
  • Series Title - 25 characters
  • Show Timer Bar - Specify if the timer bar should be displayed
  • Show Description - Specify if the description should be displayed
  • Button Type - Specify which button should be displayed

Device Views

  • Mobile Single
  • Mobile Single Profile
  • Mobile Single Up Next
  • Mobile Stream

Reels

  • Text - 2,200 characters
  • Asset - Select up to 1 video
  • Cover Image - Select up to 1 image

Channel Options

  • Reel Length - Specify the length, 15s, 30s, or 60s.
  • Clip Speed - Specify the speed, 0.3x, 0.5x, 1x, 2x, 3x, or 4x.
  • Effect - Add details about the effect.
  • Instagram Collab - Select to display the Instagram collaborator.
  • Collab Account Name - Specify the account name of the collaborator.

Device Views

  • Mobile Single
  • Mobile Single Profile
  • Mobile Single Up Next
  • Mobile Stream

How did we do?

Previous | Next

Facebook Standard Post

Twitter

Contact