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Executive Communications
Updated by Erynn Baird
Executive Communications
Brand representation is not solely the responsibility of a company's official channels; executives also play a crucial role in upholding the brand's image. This requires seamless coordination between the two. Opal facilitates this coordination by enabling brand and executive strategists to review their messaging in parallel, ensuring alignment in tone, channel representation, amplification, and engagement.
By leveraging Opal, you can attain the following benefits for your Executive Communications:
- Consolidate all Executive Communications in a centralized location for easier visualization.
- Plan and strategize proper amplification of Executive Communications across various channels.
- Ensure appropriate representation and mix of channels for maximum impact.
- Utilize Presentations to preview and obtain approval for Executive Communications before they are posted.