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Do More with Assets

During the content creation process, assets become available at different times and from various sources. This makes it difficult for any marketer to keep their assets organized and available for their entire team.

We know this results in redundant creative work and confusion around what assets have been used on which pieces of content. At Opal, our goal is to make working with assets easier and we've made a number of improvements to the Asset Library that do just this.


Reduce Redundancy with Greater Asset Availability

We've heard from customers that teams often end up creating new assets instead of leveraging existing assets due to the inability to easily access and locate assets. In Opal, assets are no longer tied to just a single story. All assets uploaded into a workspace are now available for use in any story using a new feature we call associations. Associations make all assets available at your fingertips regardless of what team or story from which they originated.  

We make it easy to hide or remove assets in the Asset Library by filtering by story associations. You can add or remove story associations to reveal or hide assets throughout your workspace.

Asset History to Eliminate Duplicate Usage

While creating content, there is an inherent risk of using an asset after it was used in another channel. To create consistency in your brand narrative, it's more important than ever to know what assets are getting used across all of your channels.

Each asset will now display a recent history of its use across the workspace. This allows you to know if an asset has previously been used.

Greater Governance with Asset Usage Rights

Certain assets come with restrictions about where and when they can be used. Opal now supports full asset usage rights for asset expiration, approvals, and licensing. Usage rights are set for each individual asset making it easy to filter by the relevant usage rights.

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Enhancing Collaboration with Access